Monday, September 7, 2009
Best ad on TV 9/9/1966
I've always been enamored with cereal mascots. Kids' breakfast cereal is really the only product on Earth that needs a mascot to be a real brand. The bigger, more colorful, and kookier, the better.
After seeing this classic Cap'n Crunch commercial, it certainly looks like the Cap'n has lost some of his swagger. The old school Cap'n is mouthing off to pirates (the one in the commercial noticeably has a French accent) and dropping anchors on people's heads. Into the late 80's and early 90's, the Cap'n became nothing more than a glorified potential child molester with his own island.
The emotional appeal of a cartoon character works when the character is made up, but how about when children's icons begin to endorse products?
Baaaahney! My cigarettes!
Rather ironic that the Flintstones would go on to endorse vitamins, and coincidentally, a breakfast cereal.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment