AdCouncil, the people that brought you the "Friends don't let friends drive drunk" campaign, did really well with this one. The premise is that we pretend there's a state called "buzzed" that is somehow different than "drunk". Regardless of legal limit, clearly you can still get in an accident while driving "buzzed". The ads do a great job of making light of the concept without taking away from the seriousness of the matter. AdCouncil is always there for some good PSAs.
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