I am not 32

Who comes up with demographics? Seriously, 18-32?  What do I have in common with someone who is almost 13 years older than me that could prove statistically significant.

Apparently, people my age are the threshold of "Generation Y," too. But my brother, almost age 17, is not part of the same generation.

This all comes from this article from AdWeek, on a December Pew survey on Internet use amongst Teens 12-17 and the all-encompassing "Generation Y," age 18-infinity or so.

Apparently, e-mail is out, social networking isn't as popular as previously thought, and everyone and their sister plays Call of Duty.  According to the survey, 73 percent of "teens" use e-mail (compared to 89 percent in 2005).  That seems shocking to me, doesn't everybody who has access to the internet use email? Shows you where our priorities are when 78 percent said they play online games.  That means that, assuming about 10 percent of this total group doesn't have regular internet access or are the children of over zealous Asian parents who can only use the computer for homework, 5% of kids play online games but don't ever e-mail, and another 10-or-so-percent don't use the Web for either.

If kids aren't emailing, social networking, or even gaming, what are they doing? Well, I mean I have one guess, but strangely enough to enter certain websites you have to confirm that you are not a part of the "teen" demographic...

How you say, the strip tease?

I realize this ad has been out for a while (came out about a year ago, has been on TV for months at least), but I saw it for the first time the other day and laughed out loud.

Too bad no one really drinks bourbon. Pretty sure I've never had bourbon. I guess that's why my girlfriend doesn't have an Eastern European accent.

Lebrowns?

This new spot for State Farm is supposed to air tomorrow during the NFL's conference championship games. Reasons it may cause an uproar:

1) Lebron James is a vocal fan of the Dallas Cowboys, and is notorious for not supporting Cleveland sports teams that he isn't on.

2) Am I to believe he is a safety? Wearing number 23, he's got to be either a RB or a DB, but I don't know which of those has many 6'8" 250 pounders.

3) Signing James very well might make the Browns better. It would certainly make them more interesting.

Best ad on TV 1/13

My fantasy season in a nutshell:



I can't help but laugh at this one every time around. The people genuinely look sad. Great stuff, compelling really. "House of Cards" reminds me of myself on a few occasions this season.

Also, an unrelated note, I heard this song playing at the casino the other night. Who's idea was that, and what were they thinking serenading people on the brink of suicide with a depressing song?

"Errands are for old people..."

That's what I friend told me today when I had to run to the grocery store. I stopped by my local Wegmans, which to those who don't know, is the Nirvana of soccer moms in Western and Central New York. After swiping my credit card (yay American economy), I got my receipt:



Something wasn't right about it...that wordmark. As long as I can remember Weggies had beed branded with their big blocky name:



I went outside and checked to make sure the name on the outside of the store still looked the same. So, what's with the change? A visit to their website shows the new brand has permeated there, too.



It's not like Wegmans' customers didn't already identify with the company, and I can't imagine they were losing business to Tops Friendly Markets or Price Chopper. Maybe it has something to do with Wal-Mart's recent rebranding effort. With more Super Centers popping up across the map, the sun is setting on the day of the grocery store as we know it. As for the message, I'm not sure. The scriptier font looks more personal, I suppose, whereas the blocky letters were very 80's and may have given off an industrial look. In an attempt to distance itself from the big-box look, Wegmans went in the other direction.

If that's the case, I like it, but they need to do a little more. Too many messages. When you go in the store, there's all kinds of signage. Some in a light Arial, some in bold Comic Sans. Aside from the fact that no one should ever use Comic Sans, I think their new image will be complete when they overhaul all the design in the stores, and not just the logo on the bags and receipts.

I can barely see the puck.

During today's NHL Winter Classic between the Chicago Blackhawks and Detroit Red Wings, Reebok is running a promotion: find the player without the Reebok logo on their jersey, and win a chance at Stanley Cup Finals tickets.

An interesting idea, and it might get people to pay attention to a game they might only have been giving a passing glance to. Fans at the game can take part in the contest, too. Good luck with that, sitting in the upper deck at Wrigley, trying to pick out the ant that's missing a logo.

I'll try, but my TV is garbage. That, and the other issue being I don't rather care to watch the game. Blah, Western Conference mid-season hockey.

EDIT:
Can't access the Reebok Hockey site due to high traffic...I guess people actually are playing along.