Bills new logo? Not so fast.

There were mumblings of rumors that the Buffalo Bills would be getting a new logo to commemorate their 50th season in 2009.  Really, they're getting a new patch on their old uniforms, which is a conglomeration of the throwback and current logos, the Tops Friendly Markets logo, and other commemorative nonsense:

Graphically, it's a C. Some things that bother me:

Where did the tan trim come from?

Why the varying font sizes in the dates and the numbers "5" and "0"?

Why does the red stripe with the dates not align with the logo's red stripe?

Promotionally, though, it's an A+ for Tops.  Tops is a supermarket chain in WNY that as of recently is the K-mart to the Wal Mart of Wegmans.  Anything they can do to hang on at this point is a plus, but a cross promotion with the Bills is huge.

Says Tops prez Frank Curci: “Our partnership with the Bills is very important”

No, really?

But wait, this isn't a two-dog show!  Labatt Blue and Perry's Ice Cream are in on it too.  Displays for Labatt, the Pilsner of choice of Western New York, will have stations for fans to vote on the all-time Bills team, and Perry's will be introducing a "specially packaged Perry’s Ice Cream that honors the team’s history". I personally can't wait for Orange J. Simpson sorbet...

The assortment of important local companies is cute, but I'm not sure as to the benefit for the team itself.  People that shop at Tops and drink Blue are already season ticket holders (check the parking lot at 8:00 AM on gamedays).  With the overstatement of the century, here's Pete Guelli, Bills senior VP of business ventures:

"We were looking for a local company that could help us create awareness for this milestone and Tops simply touches more people than any company in Buffalo"

I couldn't tell you the number of times I have been touched by Tops.  Actually, I can.  Zero.  Coincidentally, that's also the amount of times I hope to ever be touched by this guy: