Pepsi determines it is a new generation

I can't find the ad they ran during the game tonight. I had seen this one before, and I suppose this is the reasoning behind the new design...a new generation is upon us. It kind of makes sense, new government probably equates to a new generation, especially to those of us who were in elementary school the last time we got a new president. It's kind of subtle, but it makes sense to me now. Whereas Coke is branding themselves as Coca-Cola Classic with the simple red throwback design, Pepsi is evolving with us. You clever dogs, you.

And then there's the overkill on the logo...


Commentary on Super Bowl ads in general to come...