Take a joke, Mexico...
This ad, and the campaign to which it belongs, is being pulled and modified in Spain and the UK. The idea is the combination of "Texan" (the Lincoln-looking cowboy on the left), and "Mexican" (the Mexican wrestler on the right), together they form the Texican Whopper, which to me just sounds like what I leave in the toilet after eating at Taco Bell.
According to Reuters, Mexican officials were upset with the depiction of the flag, as it is a protected image and is being used inappropriately (draped over the wrestler's shoulders). If I'm Mexico, I'm a little more upset over the fact that my country is personified in, of all things, a midget wrestler named "El Cachito," which roughly translates to "little bit".
Then again, many of us recall when the U.S. was steamed over a certain Absolut ad, in which it was implied that in a perfect (read: Absolut) world, the southwestern US would still be part of Mexican territory:
Apparently, jokes about the boarder and surrounding areas still aren't kosher, 170+ years after the Texan War of Independence. The best part is that the campaign and the burger are in Spain, a country which in the last few centuries lost possession of both Texas AND Mexico. But hey, at least they got a burger with spicy mayonnaise out of it.
Wednesday, April 15, 2009
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