The reaction has to be mixed for this one. Some are amazed by the ability to pour 40 shots from one container of booze. Some probably find the spot and/or the campaign amusing if not hysterical. And others are just freaked out by the reverse ventriloquist.
While it may indeed be a great example of a "random act of creativity," the ad in general is great because the branding is pretty clear (plus "Calling All Captains" at the end, which has been a campaign going for most of 2009) and the USP is made known in the first 2 seconds of the ad.
Besides Captain Big Shot, there are also Captain Improv, Captain Keymaster, and for Halloween Captains Monster Party and Extra Mile:
The spots are all the work of Grey Worldwide
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