Best ad on TV 5/10: Weber Grills

Saw this spot, "Have Fun With It," a handful of times watching the History channel tonight.



I really think they captured the core fascination with grilling. It actually has very little to do with the quality of the meat, provided no one gets salmonella or mad cow. It's about the grilling culture.

It's relatively easy to grill food, and it's also a social activity. No longer restricted to tailgaters and to dads on Memorial day; this ad seems to remind us that grilling is for everyone to have fun with.

I wish they would have included a little more grill-related activity. Maybe throw in a burger flip or two, or perhaps the artful squirting/spraying/dowsing of BBQ sauce. Regardless of this little lack of content, the spot is still very well done.

From what I can find, the folks behind it are Denver, CO based rabble+rouser, and the song is actually an original song made for the spot, called You Light Me Up by Open Sky.