Justin Long (Mac) himself broke the news last month in an interview with A.V. Club, saying "I think they might be done. In fact, I heard from John (Hodgman, AKA PC) I think they're going to move on."
It's always a shame when great campaigns die. What made these spots so great (and this coming from a PC user) is that they created the PC brand. What I mean is that there is no company called "PC," it's a category made up of every personal computer manufacturer: HP, Toshiba, Dell, etc. By making "PC" the bad-guy brand, it changed the question from "What kind of computer do you have?" to "Do you have a Mac or a PC?" Props to TBWA Worldwide (the agency behind the campaign) for an excellent strategy and execution. It helps that Long and Hodgman were impeccable in their respective roles.
Little did I know that my Halloween costume would be inspired by the very last spots in this campaign:
Very few campaigns get the chance to transcend the realm of advertising and join the world of pop culture. Get a Mac was one of those campaigns. Cheers to Apple, TBWA, Justin Long, and John Hodgman for that.
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